Social Media
The first step is to learn to operationally master the four major social networks and their specificities: post timing, targeting, best practices, and pitfalls to avoid. Participants will then create an effective editorial calendar to manage content strategy across platforms and relevant themes.
In this phase, the focus is on setting objectives and equipping yourself to achieve them. We’ll explore how to analyse results on each platform and effectively leverage their algorithms. Social Ads will be covered to understand why and when to sponsor content. We’ll focus on LinkedIn and X, showing you how to engage employees around the initiative and mobilise your ecosystem.
At the end of the Employee Advocacy training, we will review the day’s key takeaways to provide you with a clear vision of the essential elements to remember.
Certified Qualiopi and recognized as an accredited training organization, Oxygen RP offers communication training programs designed for your teams. With over 25 years of experience in Media & Influencer Relations, Crisis Communication, and Social Media, Oxygen develops tailor-made programs to build your skills. Thanks to our top experts, your employees gain confidence and autonomy.
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