Press relations
In this first phase, we explore the constraints, expectations, and biggest irritations of journalists, along with their approaches to evaluating information and their sources. The goal is to master the art of prioritizing information effectively.
From the classic press release format to the B2C or B2B format, via pitch mail and newsjacking: you’ll have all the keys you need to choose the right format for your communication message.
We will cover best practices: what to do and what to avoid.
Finally, using real subjects and press releases, you will delve into the details of optimizing each medium to enhance its effectiveness.
Certified as an accredited training organization, Oxygen RP offers specialized training in various communication fields. With over 20 years of experience in media and influencer relations, social media strategies, crisis communication, and more, Oxygen has designed tailor-made programs that adapt to your needs and skill levels. By engaging its top specialists, Oxygen enables your entire team to become true experts!
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