Social Media
The first step is to acquire an operational command of the four main social platforms, by understanding their specificities: publication rhythm, targeting, best practices, and mistakes to avoid. Participants will then draw up an effective editorial calendar to steer the content strategy and choose the relevant themes to address.
In this phase of the Social Media training, the aim is to clearly define objectives and put in place the means to achieve them. We’ll learn how to analyze performance on each platform and effectively exploit their algorithms. We’ll focus on Social Ads to understand why and when to sponsor your content. The training will focus on LinkedIn and X (ex-Twitter), as well as methods for engaging your collaborators and mobilizing your ecosystem around this dynamic.
The social networking training course will conclude with a time of exchange dedicated to debriefing the day, to offer you a clear summary of the essential points to remember.
Qualiopi-certified and recognized as a training organization, the communications agency Oxygen designs customized training courses for your teams. With over 25 years’ expertise in media relations, influence, crisis communications, and employee advocacy, Oxygen develops training programs tailored to your needs. Thanks to the support of our experts, your employees will strengthen their skills, gain in confidence, and become more autonomous when speaking out.
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