ACCRO

An event-driven PR and influencer activation to unveil ACCRO’s new plant-based range

Since 2019, ACCRO, a committed food tech start-up, has been developing plant-based alternatives to meat that are both delicious and planet-friendly.

To mark the launch of six new products, the brand partnered with Oxygen to host an immersive event in Paris, bringing together journalists, influencers, and food experts for an exclusive lunch curated by chef Arnaud Delvenne.

Food et Boisson

A press and influencer lunch in the heart of an urban jungle

Challenge

Objectives

Solutions

To support the launch of its six new innovations in the fresh deli section of supermarkets this April, ACCRO relied on a bold event-driven strategy. It was a key moment for the brand, designed to boost visibility, generate qualified word of mouth, and reinforce its positioning as a leading player in plant-based food.

Generate media and social media coverage for ACCRO

Showcase culinary expertise and product innovation

Create a distinctive and memorable brand experience

Oxygen brought together its PR, influencer, and event teams to design an immersive lunch in Paris.

In a recreated urban jungle, guests were given a sneak preview of ACCRO’s new products, elevated by chef Arnaud Delvenne, Top Chef finalist.

Plan

A plant-based scenography for total immersion
- Creation of an immersive setting: design, technical setup, furniture, and jungle-inspired atmosphere
- Organization of a seamless guest journey: welcome, seated lunch, refreshment break, and gift
- Photo coverage to capture the experience and provide content for communication materials
Influencer and PR: a targeted and high-quality activation
- Identification, invitation, and follow-up with key journalists and influencers (food, lifestyle, mainstream)
- On-site hosting and guest support, including introductions to the ACCRO teams
- Organization of interviews with attending media
- Drafting and distribution of the post-event press release