ACCRO

An immersive inauguration to embody ACCRO’s mission and highlight its local roots

Since 2019, ACCRO, a French food tech start-up, has been developing tasty and committed plant-based alternatives to meat.

To mark the opening of its new factory in Vitry-en-Artois (62), ACCRO entrusted Oxygen with the organization of its inaugural event, designed to showcase its vision, products, and values.

The objective: to bring stakeholders together for an immersive day at the heart of the brand’s universe.

Food et Boisson

Bringing the ACCRO factory to life: a place, products, a vision

Challenge

Objectives

Solutions

The opening of the Vitry-en-Artois factory marks a strategic milestone for ACCRO, which aspires to become the preferred plant-based alternative brand among French consumers. The event had to live up to this ambition: a showcase of its culinary expertise, regional roots, and inclusive brand positioning, designed for journalists, partners, clients, and employees.

Generate media and social media coverage for ACCRO

Highlight product innovation and culinary expertise

Create a distinctive and memorable brand experience

Showcase teams and strengthen the sense of belonging

Oxygen drew on its PR and event expertise to design a comprehensive and engaging program, structured in two parts: a morning press visit dedicated to a factory tour and product tasting, followed by an immersive evening event for partners and VIPs. Each moment was crafted to showcase ACCRO’s identity: generous, committed, joyful, and convivial.

Plan

A custom press immersion into the world of a committed player
The day began with a dedicated press program, centered around discovery.

Agenda:
- Guided tour of the factory to explore production processes
- Tasting of ACCRO products following the visit, in a specially designed setting
- Meetings with the teams and discussions with the founders
To maximize media impact, the agency supported ACCRO in creating dedicated content:
- Production of an industrial photo report and an immersive behind-the-scenes video
- Development of key messages for the inaugural press conference
- Speaker coaching
A festive evening to embody the brand in all its dimensions
The second highlight brought together partners, clients, institutions, and employees in a warm and sensory atmosphere:
- Immersive scenography of the cocktail area
- Live cooking showcasing ACCRO products through creative plant-based recipes
- Integration of the products into the catering menu
- Shared moments around official speeches
The event was also an opportunity to strengthen employee engagement through a moment of recognition and team cohesion.
Efficient logistics dedicated to the experience
To ensure a seamless and high-quality experience, Oxygen coordinated all service providers:
- Technical production (sound, lighting, video)
- Furniture for the different areas (conference, cocktail)
- Guest reception with hostesses and cloakroom
- Catering for the cocktail dinner
- Photo coverage of key moments