Cloudera

PR and Event Strategy to Showcase Cloudera’s Expertise

Cloudera has revolutionized the way organizations leverage data by creating an innovative open-source ecosystem, now managing a quarter of the world’s data. Its hybrid data platform enables companies to turn complex volumes into clear, actionable insights.

To strengthen its visibility and establish its leadership in data, artificial intelligence, and hybridization, Cloudera entrusted Oxygen with PR and event support.

Tech et IT

Showcasing technological expertise in a rapidly changing sector

Challenge

Objectives

Solutions

In a constantly evolving tech landscape, Cloudera needed to make its voice heard on complex topics such as hybrid data management, AI, and digital transformation, while demonstrating the tangible value of its solutions to both trade and business media.

Generate targeted media coverage on the company’s strategic themes

Showcase customer case studies to illustrate the effectiveness of Cloudera’s solutions

Position the company’s spokespeople as leading industry experts

Host a flagship event bringing together partners and clients to strengthen relationships and foster exchange

Oxygen deployed an approach combining proactive and reactive media relations, expert content creation, and the organization of a premium event in Paris to maximize impact.

Plan

Newsjacking and expert commentary

Capitalizing on industry news to provide analysis and expert opinions, strengthening Cloudera’s visibility among IT and business journalists.
Customer cases and product announcements

Showcasing concrete case studies demonstrating Cloudera’s ability to manage exponential data volumes, combined with communication on new product developments.
Organization of the Cloudera Forum

An exclusive event held at an iconic Parisian venue, the Pavillon Presbourg-Étoile, bringing together around one hundred participants. The program featured conferences and discussions on hybrid data, cloud, security, and performance, followed by a standing lunch cocktail by Kaspia Traiteur — an opportunity to strengthen ties with partners and clients.