ISAE-SUPAERO

Press relations strategy to highlight ISAE-SUPAERO’s scientific and academic expertise in the media

A global leader in higher education dedicated to aerospace engineering, ISAE-SUPAERO trains future talent in the aerospace sector while pursuing an ambitious research and innovation policy.

To strengthen its position as a school of excellence and expert on the major scientific, technological and industrial challenges of tomorrow, the Institute called on Oxygen to build a media strategy that matches its ambitions.

Education and Training

Promoting ISAE-SUPAERO's expertise in the media

Challenge

Objectives

Solution

ISAE-SUPAERO wanted to go beyond simply promoting its programmes and assert its role as an opinion leader on topics related to aerospace, scientific innovation, climate issues and future technologies.

The challenge: to speak out in both specialist and mainstream media while remaining accessible without losing credibility.

Position ISAE-SUPAERO as a long-term expert and influential player in the aerospace industry

Promote its research projects, talent and positions in public debate

Obtain regular, high-quality and diverse media coverage to reach young talent, researchers, decision-makers and the general public

Promote the school's unique educational approach and its many innovative projects

Highlight the inspiring career paths of students and graduates

Ensure regular presence in rankings and thematic reports in the specialised media

From the very beginning of the collaboration, Oxygen adopted a co-construction editorial approach, working closely with the school's teams. Through fieldwork, listening and simplification, the agency devised a proactive press relations strategy aimed at identifying the right angles, capitalising on current events and developing expert statements for various media outlets.

Plan

Immersion on campus and identification of subjects with potential
Oxygen kicked off the collaboration with several days of immersion on campus to meet researchers, teachers, students and spokespeople from the Institute. This phase enabled us to:
- Map out the expertise and projects to be promoted
- Monitor research, innovations and news in the sector on an ongoing basis
- Create an editorial communication plan for the year
Popularisation of science and media coverage of expertise
Oxygen helped the ISAE-SUPAERO teams to simplify complex topics, making them accessible and appealing to the media. The agency then pitched these topics to the media, notably via:
- Thematic press releases and expert opinion pieces
- Interviews and profiles of researchers
- Newsjacking to position the school in major debates (e.g. AI, climate, space exploration, etc.)
Promoting talent and innovative projects
Beyond the experts, Oxygen also highlighted the Institute’s talents and projects to enhance its appeal:
- Testimonials from inspiring students and alumni in student and business media
- Promotion of start-ups incubated within the school
- Organisation of press visits to the campus to showcase the environment of excellence