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Professional, creative, and always attentive: Oxygen is a trusted partner for building and strengthening the reputation of an institution. The agency adapted perfectly to our level of maturity in institutional communications, helping us gain valuable expertise. Thanks to Oxygen, Arterris now enjoys strong visibility and recognition at both regional and national levels.

Bénédicte Rolland

Secretary General & Communications Director – Arterris

Social Media

The Great Adventure: Reinventing the Attractiveness of a Major Agricultural Player

Challenge

Objective

Solutions

Recruiting the same profiles as Airbus when you’re an agricultural cooperative? Quite a challenge. In a world dominated by startups and major tech companies, it’s hard to compete when your name is Arterris. And yet, with 10 years of existence, €750 million in revenue, and the status of leading employer in the region, this Occitan cooperative has everything it takes to play in the big league. The key is making it known.

Giving Arterris’ 30,000 members something to share, something powerful enough to change the conversation.

Oxygen designed and produced #LaGrandeAventure, an immersive road trip led by three adventurers, influential local bloggers carefully selected by the agency, to discover the world of Arterris. Over five intense summer days, they explored the diversity of the cooperative’s professions, met with farmers, tasted products born of their expertise, and traveled through breathtaking landscapes. This emotionally rich and highly engaging adventure was shared as a web series on Arterris’ newly created Facebook page. Oxygen also managed the campaign’s distribution and promotion to maximize its impact among target audiences.

Plan

  • Developing a content strategy

    Oxygen created a brand content program designed as a true tool for pride and visibility. Through this immersive web series, Arterris’ 30,000 members and 2,300 employees now have powerful content to share, highlighting the richness of their professions and the commitment of an entire industry. At the heart of the initiative lies the human adventure of three local influencers, who set out to explore the region and meet the farmers bringing the cooperative to life every day.

  • Influencer campaign development

    Oxygen orchestrated a tailor-made influencer campaign to identify and select Arterris’ future ambassadors, individuals capable of authentically embodying the cooperative’s values and professions.

  • Focused PR activation

    Oxygen managed the media coverage of Arterris’ #GrandeAventure by rolling out a targeted PR campaign, reaching both regional and national outlets to maximize the visibility of the initiative.

The project in images

Key figures

#LaGrandeAventure: A resounding success

  • 3,5M people reached
  • 40 media coverages
  • 3x increase in applications received
  • 4x increase in traffic to the “Arterris Careers” website

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