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Manufacturing

A 360° strategy to promote the industrial innovation of a discreet player

Challenge

Objectives

Solution

Fighting stereotypes associated with industrial SMEs and promoting Grolleau as an innovative, agile and forward-looking company capable of responding to contemporary technological and environmental challenges.

Modernise the company's image

Raise awareness and legitimacy among target audiences: public decision-makers, manufacturers, local authorities, business partners

Generate buzz about the launch on social media and in the trade press.

Position this limited edition as a must-have collector's item.

Oxygen implemented a comprehensive communication strategy including:
– Social media support with team training
– Publishing newsletters to strengthen direct links with stakeholders
– A press relations campaign highlighting Grolleau's agility and its flagship projects
This approach enabled the brand to gain credibility in its professional circles while attracting the interest of the national business media.

Plan

  • A preliminary audit to clearly identify the issues at stake

    Preliminary analysis identified Grolleau’s unique selling points and laid the foundations for a brand message consistent with its ambitions.

  • Social media training for teams

    Some teams have been trained in the professional use of LinkedIn, with the aim of promoting the company’s projects and expanding its digital footprint in B2B.

  • A PR strategy focused on agility and client projects

    For press relations, the agency chose to capitalise on Grolleau’s client successes: local authorities, energy operators, large groups, etc. These concrete projects illustrate the manufacturer’s ability to adapt and innovate.
    Client testimonials and the diversity of the markets addressed helped to embody this agility in the specialised media and arouse the interest of the national economic press.

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