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PR

A targeted PR campaign to firmly establish LeComparateurAssurance.com in insurance and consumer media.

Challenge

Objectives

Solutions

In a highly competitive insurance market, LeComparateurAssurance.com needed to increase its visibility while standing out from the crowd. The goal was to establish an expert, credible, and approachable voice within a saturated media ecosystem, particularly on topics related to health, economy, and consumer affairs.

-Position Christophe Triquet, CEO, as a leading expert in the sector

-Establish a regular presence in B2C, B2B, economic, and regional media

-Develop lasting relationships with journalists through targeted communications and diverse formats

Oxygen executed a structured media relations campaign combining corporate content, industry analyses, exclusive barometers, and spokesperson-led communications.

Plan

  • A regular action plan aligned with industry news.

    Oxygen managed the production and distribution of diverse content throughout the year: corporate announcements (e.g., launch of LassurancePro.com), expert op-eds, and immediate reactions (ANI, healthcare reform…), helping to firmly position the comparison platform within insurance industry discussions.

     

  • Targeted press releases to showcase health barometers.

    Specific press releases were developed around the annual mutual insurance barometers and distributed to B2B, economic, and regional media to maximize their impact and support in-depth coverage.

  • Regular interviews to embody the expertise.

    Christophe Triquet, CEO, was positioned as the spokesperson for the comparison platform through targeted interviews in insurance, mainstream, economic, and regional media. These interactions helped strengthen the brand’s credibility and legitimacy.

  • Proactive identification of editorial opportunities.

    The agency implemented continuous monitoring to propose angles aligned with current events and position LeComparateurAssurance.com within in-depth reports related to changes in the insurance sector and consumer trends.

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