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Influence

Positioning Mappy’s Web-to-Store Barometer as a must-watch event in connected retail

Challenge

Objectives

Solutions

In a context where Web-to-Store solutions are proliferating, it was essential for Mappy to distinguish itself as the go-to expert in the connected purchasing journey. The barometer conducted with BVA represented a strategic opportunity to fuel discussions on consumer behavior and demonstrate the relevance of Mappy’s solutions.

Establish the Web-to-Store barometer as a key event for influencers and digital media, strengthen Mappy’s credibility on the digital transformation challenges faced by physical stores, and create a high-impact online echo chamber.

Oxygen designed a 360° approach combining influencer activation, editorial distribution, and social engagement around an event crafted to maximize Mappy’s visibility within the digital ecosystem.

Plan

  • Influencer Invitations

    Bloggers and content creators specializing in retail, tech, and marketing were invited to a breakfast presentation of the barometer, featuring one-on-one discussions with Mappy’s executives.

  • Live-Tweet and social media

    A dedicated hashtag was created for the occasion, promoting live coverage on X (formerly Twitter) during the event. The Oxygen team managed real-time engagement and highlighted the key insights from the study.

  • Post-event

    A media kit including the full study and a press release was distributed to an extended network of bloggers and digital journalists, accompanied by personalized follow-ups to encourage coverage.

Key Figures

A High-Impact Initiative

  • 260 000 Cumulative Audience
  • +500 Social Media Shares
  • 200 000 People reached by the hashtag #WebToStoreMappy

Our other achievements

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