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PR

A PR Strategy to Position a Key Teleconsultation Player During the Health Crisis

Challenge

Objectives

Solutions

In a highly publicized and high-pressure context, marked by the rapid rise in teleconsultation usage, Maquestionmédicale.fr needed to stand out amid growing competition while maintaining a responsible stance. Oxygen was brought in to craft strong yet measured messaging, assert the platform’s expertise, and avoid any perception of opportunism related to the health crisis.

-Build Maquestionmédicale.fr’s visibility in both mainstream and specialist media

-Establish a strong, innovative, and responsible brand image

-Drive traffic to the platform and attract both new patients and healthcare professionals

Deploy a targeted and proactive press relations campaign by crafting distinctive angles, tailoring content to each media outlet, and leveraging health news without overplaying it.

Plan

  • Creation of distinctive, human-centered content

    Press releases and op-eds were crafted with a dual objective: to stand out through substance (ethical, technological, and human-centered approach) and through form (patient testimonials, impact figures, real-life cases). The idea: to bring the platform to life through the voices of those who use it.

  • A sustained and tailored communication rhythm

    To maintain media presence, Oxygen implemented a schedule of regular interventions, tailored to different types of media outlets (tech, healthcare, general public), while staying responsive to current events.

  • Industry monitoring and legislative foresight

    Special attention was given to competitive and legislative monitoring in the e-health sector: every new development (reimbursement, legal framework, ministerial announcement) became an opportunity for communication, with angles prepared in advance.

  • Ready-to-use proposals for journalists

    Ready-to-use topics, embodied and contextualized, were offered to journalists to facilitate their handling of the subjects. This proactive approach enabled the brand to stand out with accurate, useful, and measured statements.

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