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PR

Establish oneself as a technology expert in a competitive ecosystem

Challenge

Objectives

Solutions

With the growing number of players in cloud, hosting, and cybersecurity, making its voice heard in specialized media had become a challenge. The main objective for NFrance was to stand out as a reliable, credible, and local expert in an environment saturated with technical news.

-Increase NFrance’s brand awareness among CIOs, business leaders, and IT decision-makers.

-Support sales efforts through targeted media presence.

-Build an expert image in a sector often perceived as opaque or overly technical.

Oxygen developed a long-term B2B press relations strategy centered on a clear editorial positioning: making NFrance’s technical expertise accessible by linking it to current economic, regulatory, and societal challenges. This approach combines proactive communication, educational content, and strong regional anchoring.

Plan

  • Leveraging expertise to stand out

    Rather than promoting its services, Oxygen advised NFrance to showcase its industry expertise through high-value content: expert opinion pieces, trend analyses, and commentary on key topics such as cybersecurity, IT management, and sovereign cloud.

    The goal: to become a trusted and accessible source for IT journalists.

  • Anticipate and respond to current events

    Continuous industry monitoring enabled the identification of high-potential news for NFrance (regulatory developments, technical or geopolitical topics), allowing the timely delivery of expert analyses and case studies aligned with the editorial calendars of specialized media.

  • Highlight regional roots and responsible approach

    Beyond tech media, Oxygen implemented a corporate and local communication strategy, showcasing NFrance’s Toulouse-based development model, its proprietary data center, and its commitments to responsible digital sovereignty in economic, institutional, and regional press.

     

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