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PR

Capture the attention of entrepreneurs and decision-makers in the region through a targeted PR campaign

Challenge

Objectives

Solutions

In Toulouse’s particularly dynamic ecosystem, Nubbo needed to boost its visibility and assert its role as a key player in innovation. The challenge: successfully showcasing the diversity of supported sectors (chemicals, telecoms, greentech, software, biotech, etc.) to highly segmented and sometimes technical media.

-Promote Nubbo’s expertise and mission to economic and innovation journalists

-Highlight the incubator’s unique qualities and the diversity of supported projects

-Showcase incubated startups through their key news (fundraising, competitions, innovations, etc.)

To address these challenges, Oxygen Toulouse implemented a local press campaign focused on the incubator’s and its startups’ news, closely aligned with the key moments of the ecosystem.

Plan

  • Content creation and distribution aligned with key innovation milestones

    Articles were crafted to highlight Nubbo’s news within high-profile contexts: calls for applications, award ceremonies (i-LAB, Digital Economy Trophies, Women’s Awards, etc.). Distributed to a targeted audience of specialized journalists (economy, tech, innovation), these contents helped establish Nubbo on the regional media radar.

  • Organizing press briefings to highlight the outcomes of project calls

    Press briefings were held throughout the year to share the results of calls for applications, give project leaders a platform to speak, and provide concrete stories about local entrepreneurial dynamics.

  • Press conferences to showcase newly incubated projects

    For each new cohort of supported projects, the agency organized media events to showcase the incubated innovations, facilitate interviews, and initiate in-depth coverage around strategic sectors.

  • Dedicated PR campaigns for high-potential startups

    Beyond the overall promotion of the incubator, certain startups received tailored PR support (fundraising, strategic partnerships, product launches, etc.) managed directly by Oxygen to maximize their media visibility.

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