Social Media
Creating buzz despite the World Cup: a rebound and entertainment strategy
Challenge
Objectives
Solutions
In a highly competitive media environment, between football matches, seasonal events, and the summer peak in audience engagement, Paramount needed to capture the public’s attention and engage wider communities on social media.
-Build strong anticipation around Transformers 4
-Capitalize on key calendar moments (World Cup, Father’s Day, 24 Hours of Le Mans, etc.)
-Generate digital word-of-mouth and viral interactions
-Create visually engaging content aligned with social media codes
-Attract new followers to the film’s official accounts
Oxygen developed a bespoke editorial strategy combining newsjacking, gamification, and viral content to maximize the film’s presence on Twitter and other social media platforms. The idea: activate the fan base while appealing to a broader audience, at the crossroads of entertainment and sport.
