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Influence

The tiptoi® Tour: meeting families to showcase the product’s potential

Challenge

Objectives

Solutions

Securing a spot under the Christmas tree is no child’s play. In an ultra-competitive market where every brand ramps up creativity to win over families ahead of the holidays, standing out is no easy feat. Yet this was the challenge Ravensburger successfully took on with Oxygen’s support.

Design an original campaign aimed at sparking parents’ interest and positioning tiptoi® as an educational reference in the toy market, just in time for the key Christmas season.

To meet this challenge, Oxygen suggested that Ravensburger leverage its national network to orchestrate a large-scale influencer tour.

The goal : create a fun, immersive experience around tiptoi® while generating engaging content to fuel the brand’s platforms in the run-up to Christmas.

From concept creation (an interactive treasure hunt) to selecting influencers and their children, managing logistics, and capturing key moments, Oxygen designed and delivered a turnkey activation for the brand.

Plan

  • Designing the treasure hunt concept

    To introduce the tiptoi® universe in a fun and engaging way, Oxygen created a custom treasure hunt concept.

    Designed to spark children’s curiosity while showcasing the features of the interactive reader, this activity turned each stage of the journey into a true learning experience.

    The treasure hunt’s storytelling, blending play, exploration, and discovery, offered total immersion in the tiptoi® world while generating impactful moments to share on social media.

  • Selection and invitation of influencers (and their children)

    Oxygen carefully selected family influencers with an engaged audience and a strong affinity for the educational world of tiptoi®.

  • Event logistics management

    Oxygen handled all event logistics to ensure a smooth, high-quality experience that met the expectations of both the brand and the invited families.

    Venue booking, team coordination, flow management, and key moment scheduling, every detail was anticipated so children could fully enjoy their adventure, while parents experienced a memorable moment with the brand.

  • Event video coverage

    To extend the experience beyond the event itself, Oxygen arranged video coverage of each stage of the tour.

    The goal was to capture the emotion, spontaneity, and richness of the interactions during the treasure hunt, producing authentic and engaging content to share across Ravensburger’s digital platforms.

     

Key figures

Tiptoi® makes its mark (and finds its way under the Christmas tree)

  • 3 516km traveled across France
  • 118 influencers attended to test around ten tiptoi® games
  • 405 000 families reached

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