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PR

Showcasing an innovative project to strengthen Voltalia’s positioning in a rapidly evolving market

Challenge

Objectives

Solutions

In a context where renewable energy is at the heart of both economic and environmental challenges, Voltalia needed to assert its role as a pioneer in the agrivoltaics sector.
The challenge was twofold : standing out in a highly competitive media landscape while making a still little-known topic accessible to the general public.

-Identify and engage key journalists from national and international outlets (business, environmental, trade, and general media).

-Build Voltalia’s reputation among its B2B and institutional targets.

-Position Voltalia as a leading player in the fields of energy transition and agricultural innovation.

To address these challenges, Oxygen implemented a targeted media relations strategy centred around a key milestone : a press visit to the Cabanon site.

The goal : to offer an immersive on-site experience that would allow media to see, understand, and share Voltalia’s agrivoltaic expertise.

Plan

  • A targeted press invitation to engage the right media outlets

    The agency drafted and distributed a tailored press invitation to a select group of journalists from environmental, business, and general news outlets, identified beforehand as strategic partners to showcase Voltalia’s expertise.

  • A press visit organised from A to Z

    Oxygen managed the full logistical organisation of the Cabanon plant visit : coordinating transportation, welcoming guests on site, and designing an optimised schedule to ensure a smooth, immersive, and engaging experience for journalists.

  • A press release highlighting on-the-ground innovation

    To support the event, a press release was created and distributed, showcasing the project’s technical strengths, its environmental impact, and Voltalia’s driving role in local and agricultural development.

  • Media training for impactful public speaking

    Ahead of the visit, two media training sessions were conducted with Voltalia’s spokespeople.

    The objective : to refine key messages, anticipate sensitive questions, and strengthen the clarity and authenticity of their media interactions.

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