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Lifestyle and consumer goods

A magical immersion to promote the launch

Challenge

Objectives

Solution

In an ultra-saturated market where every beauty box competes for creativity, GlossyBox needed to stand out by giving its collector's box immediate and distinctive visibility, while building loyalty among its community and appealing to opinion leaders in the sector.

Create a powerful experiential event aimed at influencers and lifestyle media.

Generate buzz about the launch on social media and in the trade press.

Position this limited edition as a must-have collector's item.

Oxygen created an immersive and enchanting event, transforming the world of Alice in Wonderland into a life-size sensory experience. A 360° strategy accompanied this highlight: product communication plan, press partnerships, content strategy, and social media coverage.

Plan

  • An event based on the theme of Alice in Wonderland

    • Organization of an immersive day with a life-size staging of the box set’s universe: fairy-tale settings, creative workshops, magical tea time, shows, and screening of the original cartoon.
    • Creation of participatory activities designed to encourage sharing in stories, reels, and posts: photo corner, product customization, personalized surprises.

  • A content strategy amplified by influencers

    • Invitation of over 100 influencers, journalists, beauty and lifestyle bloggers.
    • Rollout of contests and co-created content to maximize visibility on Instagram.
    • Press partnerships to promote the box and the brand’s DNA in women’s media.

The project in pictures

Results

A resounding success that puts GlossyBox at the heart of beauty conversations

  • 100 beauty and media personalities attending the event.

Our other achievements

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