Accéder à l'en-tête Accéder au contenu principal Accéder au pied de page

Education and training

Building connections, reassuring, inspiring: a two-pronged campaign to promote the FLSH

Challenge

Objectives

Solution

In a competitive environment where higher education institutions must redouble their efforts to stand out, FLSH wanted to address a diverse target audience: reassure parents, attract high school students, and establish its legitimacy with influencers (institutions, companies, partners).

The challenge: to develop a clear, distinctive, and human message.

Raise the FLSH's regional profile among its priority target audiences. Promote its positioning as a faculty focused on career opportunities and open to international opportunities. Engage young people in online conversations through original content.

Oxygen Lille has devised a communication strategy combining regular press relations and partnerships with influencers in the Lille metropolitan area. The idea is to establish a continuous media presence to reassure the public, while promoting a young, dynamic, and distinctive image of the faculty on social media.

Plan

  • A year-long PR campaign to promote expertise and highlights

    Oxygen has developed an editorial action plan based on FLSH news, its dynamism, and topics of interest to educational and regional media:

    • Drafting of targeted press releases according to key sectors and events (enrollment, start of the academic year, open houses)
    • Organization of interviews with management to position them as leaders in the higher education sector
    • Promotion of atypical or highly inspirational student paths
    • Personalized follow-up with education journalists, regional daily press, and specialized media

  • Local activation to reach young people on their native channels

    To promote FLSH among high school and college students, Oxygen enlisted the help of two highly engaged influencers from Lille:

    • M Alex: creation of three dynamic and humorous videos, broadcast on his networks, offering an immersion into the daily life of students at FLSH
    • JessMeUp: production of a podcast discussing her own journey, the specificities of international programs, and exchange opportunities at FLSH
    • Authentic, embodied, and targeted content, designed to generate sharing and identification among young audiences

  • Immersive content to create a modern and engaging image

    Beyond press coverage and influencer outreach, Oxygen designed a series of editorial and visual content for the FLSH networks:

    • Immersive videos shot on campus to showcase the study environment
    • Interviews with student ambassadors in reel and story format
    • Testimonials from faculty members to highlight active teaching methods
    • Editorial content promoting campus life and student initiatives

Results

A modernized image and enhanced reputation among young people and parents

  • 8 editorial articles published in the regional and specialized press
  • 55 media coverage
  • 343 000 people affected by the influence campaign

Our other achievements

Discover our work

    Ready to work together?