Food and Beverages
Changing perceptions: when frozen food becomes an ally in eating better
Challenge
Objectives
Solution
In a context where consumer expectations are shifting toward greater naturalness, transparency, and nutritional quality, processed foods continue to face preconceived notions.
Findus, despite being firmly established in the daily diets of French consumers, faced a twofold challenge: breaking down prejudices surrounding frozen foods and highlighting its commitment to responsible practices.
Promote the Findus brand as a responsible player in better eating.
Boost awareness of Findus and Croustibat to mark the 30th anniversary of the children's brand.
Highlight the CSR commitments made by both brands.
Support the visibility of new products in the press and among influencers.
Change perceptions of frozen foods by promoting taste, nutrition, and convenience.
Oxygen activated an RP and influence strategy at the crossroads of editorial and experiential content to develop a narrative that combines gourmet pleasure and responsible eating through a series of targeted actions, product promotions, and public statements.
