Education and Training
Deploy a PR strategy to position ESSCA as a leading school in an ultra-competitive environment.
Challenge
Objectives
Solution
In a highly competitive ecosystem where leading business schools vie for the attention of prospective students, companies, and the media, ESSCA needed to assert its position, highlight its unique features, and maintain its presence in national rankings.
Increase the School's visibility among its various target audiences: high school students, parents, businesses, institutions, etc.
Promote its expertise, educational innovations, and international outlook
Ensure active monitoring and strategic positioning in national media rankings and lists.
Oxygen rolled out a comprehensive media relations strategy, combining institutional communications, promotion of internal expertise, and media coverage of the school's highlights, both in France and internationally.
