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Health and Wellness

An influence strategy that drives growth

Challenge

Objectives

Solution

In a highly competitive sector and faced with a demanding audience in terms of health and well-being, Doctipharma needed to assert its added value: that of a reliable French player, close to local pharmacies and accessible online.

Gain recognition among a specific target audience: working women, mothers who are concerned about their health and that of their loved ones.

Create brand preference by forging authentic relationships with committed content creators.

Generate engagement on Instagram, the preferred channel for inspiring, recommending, and converting.

Oxygen designed and deployed an Instagram influencer strategy, combining regular activities with micro-influencers for proximity and ROI, and one-off campaigns with more visible personalities for brand awareness.

Plan

  • A monthly program with micro-influencers

    Each month, four content creators (with between 10,000 and 30,000 followers) were selected to test, recommend, and give away the marketplace’s flagship products.

    The content was designed to create repeat visits, authenticity, and engagement (reviews, opinions, stories, contests).

  • Special operations to promote the brand

    “Back-to-school bestsellers” campaign in collaboration with Agathe Auproux, a highly renowned influencer with a large following among the target audience.

    “Special mom” campaign promoting family care and hygiene products, featuring credible and committed parenting influencers.

  • Partnerships with influential bloggers

    The Oxygen team seized opportunities for spontaneous collaboration with designers who share an affinity with the world of parapharmacy.

Our other achievements

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