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Tech and IT

Raising awareness of a public health issue through targeted media coverage

Challenge

Objectives

Solution

While issues related to digital energy consumption are becoming increasingly important in public debate, data centers are often poorly understood and even viewed negatively. The challenge for Digital Realty is to raise awareness of their essential role in the functioning of the connected world and demonstrate that it is possible to reconcile technological performance with environmental responsibility.

Position Digital Realty as the benchmark for eco-friendly data centers in France.

Promote Fabrice Coquio as an expert in sustainable digital technology.

Communicate the group's CSR initiatives and their concrete impact.

Raise the company's profile in the business, trade, and consumer media.

Stand out in a competitive environment undergoing rapid change.

Oxygen has implemented a media relations strategy combining expert content, proactive relations with key media outlets, highlighting CSR commitments, and promoting the company's leadership. A hybrid approach combining corporate vision and local roots.

Plan

  • Opinion pieces and expert advice to embody the vision of sustainable digital technology

    Oxygen designs and distributes opinion pieces written by Fabrice Coquio on key topics such as energy transition, digital sovereignty, and environmental impact. These statements position the company as a driving force in public debate and fuel discussions on the future of digital technology.

  • Press visits to show the other side of the cloud

    Visits to data centers were organized in Paris and Marseille for business and tech journalists. The aim was to give them a hands-on look at the innovations being implemented to reduce the carbon footprint of infrastructure while ensuring its security and performance.

  • Local relays to affirm territorial roots

    National announcements are systematically adapted to the local level, in line with the locations of the data centers. This helps to highlight the group’s positive impact on local economic ecosystems (jobs, partnerships, CSR initiatives).

  • A proactive interview program to reinforce the company's message

    Oxygen organizes regular interviews with spokespersons in the specialized, economic, and tech press. Whether reactive or proactive, these interviews provide an opportunity to comment on industry news, analyze trends, and disseminate key company messages.

  • Continuous promotion of CSR initiatives

    Partnerships, certifications, energy innovations, low-carbon infrastructure choices… All of Digital Realty’s responsible initiatives are highlighted in the media to reinforce the credibility of the company’s positioning on sustainable digital technology.

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