Tech and IT
A multi-target strategy to establish D-Link's image across its entire ecosystem
Challenge
Objectives
Solution
The highly competitive and technical household appliance market requires clear differentiation in terms of image, perceived value, and relationship to use.
Promote D-Link's technological expertise to the IT and professional press.
Consolidate D-Link's brand image among distributors and retail partners.
Increase brand awareness among the general public through product communication initiatives.
Create an active digital community and manage its e-reputation.
To address these challenges, Oxygen has implemented a comprehensive and agile strategy combining corporate press relations, product communication, digital activation, and influence. The approach is based on regular press and social media coverage of key events, while capitalizing on expert commentary and customer feedback to reinforce D-Link's credibility.
