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Banque, finance et assurance

Deploy a data-driven PR strategy to establish Altaprofits as an expert in online savings

Challenge

Objectives

Solutions

In an ultra-competitive and often technical sector, Altaprofits needed to stand out in the media against traditional players. The challenge: to embody an expert, educational, and distinctive voice while showcasing its digital and transparent approach.

Strengthen Altaprofits’ brand awareness among the general public and economic media

Position the company as a reference on French savings issues

Generate high value-added expert commentary

Demonstrate the relevance of its model in a transforming sector

Leverage an exclusive barometer conducted with a polling institute to generate unique data on French savings practices, and use these insights in a PR strategy with strong media impact.

Plan

  • Creation and coordination of the Altaprofits Barometer

    Oxygen coordinated a national survey with a research institute, generating reliable, rich, and actionable data on savings practices and expectations.

  • Definition of key messages and editorial angles

    Based on the barometer results, the agency identified the themes with the highest media potential, combining societal issues, financial news, and the expectations of the French public.

  • Content writing and multi-level press activation

    The results were leveraged through various formats: press releases, opinion pieces, and regional summaries. The objective: to tailor the messaging to different media targets (national, regional, specialized) in order to maximize coverage.

  • Segmented distribution for broad coverage

    • National campaign on major societal trends related to savings
    • Regional campaign with maps and local spotlights on practices by region
    • Sociological approach combining profiles (age, gender) and savers’ behaviors

    This approach made it possible to secure media presence in a targeted, effective, and measurable way.

An expert content strategy that gets Altaprofits talked about all over France

  • + de 100 dedicated articles
  • 80% in national media
  • 60% in mainstream media

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