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Tech and IT

An international communication strategy to put Beewi on the radar of U.S. media

Challenge

Objectifs

Solutions


Little known in the United States, Beewi needed to stand out among nearly 1,000 exhibitors competing with groundbreaking innovations. The challenge: capture the attention of influential media in an ultra-competitive context in order to secure partnerships with local distributors and build brand awareness in the U.S. market.

Secure high-quality media coverage during Beewi’s first participation at CES and establish the brand within the U.S. tech ecosystem.


Oxygen San Francisco rolled out a targeted international PR strategy with end-to-end support: selecting flagship products, preparing press materials, coordinating interviews, and managing media relations. The result: unexpected visibility in prestigious outlets such as The New York Times, CBS, The Wall Street Journal, and Examiner. A remarkable success for a first-time CES appearance.

Plan

  • Strategic product selection

    Ahead of CES, the agency carefully selected Beewi’s most innovative and U.S.-market-relevant products to meet the expectations of tech journalists and maximize interest.

  • Creation and distribution of tailored press materials

    Press kits, targeted press releases, personalized invitations… All materials were produced in English, aligned with U.S. editorial standards. Distribution was planned before and during the event to sustain media attention.

  • On-site media relations management at CES

    At the show, the agency welcomed journalists at Beewi’s booth, coordinated interviews, and organized strategic meetings with key media, including outside official CES channels, to optimize coverage.

  • Post-show follow-ups to extend visibility

    To amplify results after the event, products were sent to journalists who couldn’t visit the booth. This proactive approach generated a second wave of media coverage in the weeks following CES.

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