Sustainability
Championing the voice of the energy transition: conveying a positive narrative on renewable energy
Challenge
Objective
Solution
In a context where the renewable energy sector, despite being key to achieving energy transition goals, sometimes faces local resistance or media debate, Boralex had to tackle a dual challenge: promote its current and future projects while highlighting its responsible industrial model.
The main challenge? Strengthening the social acceptance of projects in France, dispelling misconceptions, and raising awareness of the tangible benefits of green energy for local communities.
Support Boralex in developing a narrative that is both educational, factual, and accessible — capable of informing, reassuring, and mobilizing stakeholders, from elected officials to residents and specialized media.
To address this challenge, Oxygen deployed a tailor-made PR strategy designed to anchor Boralex in the French media landscape as a leading voice in the energy transition.
