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BTP, Habitat and Real Estate

A continuous PR strategy to promote the brand and its products

Challenge

Objectives

Solution

In a highly competitive sector, K•LINE needed to assert its product leadership while capitalising on its institutional strengths and the image of the Liébot group to boost its reputation.

Establish K•LINE as an essential reference in all fields

Strengthen presence in the home improvement, construction and lifestyle media

Build lasting relationships with key journalists in the sector

Promote the Liébot Group's communications in the corporate press

Oxygen implemented an annual press relations plan combining product strategy, corporate communications and local initiatives to increase contact points with the professional and consumer media.

Plan

  • An editorial theme to feed the press over time

    Regular drafting of press releases, files, interviews and opinion pieces to ensure constant media coverage and establish K•LINE as a source of expertise.

  • Highlights that create events

    Organisation of press conferences at headquarters, coordination of presence at the Batimat trade show: every news item becomes an opportunity for visibility.

  • Concrete projects to illustrate product excellence

    On-site reports (before/after) highlighting the aesthetics, performance and integration of products in demanding architectural projects.

  • A digital presence designed for journalists

    Creation of an intuitive, content-rich online press room to facilitate media coverage and contact with the brand.

  • Editorial responsiveness for greater visibility

    Active monitoring of editorial opportunities in upcoming publications to ensure presence in the most relevant media outlets.

Results

K•LINE makes its mark in professional and interior design media

  • 516 media coverage (products, corporate, projects)
  • 40 organised and accompanied press interviews
  • 10 key editorial content in reference medias

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