Waliceo - Oxygen

Choosing a strong content strategy to advocate for the influence of people with hearing impairments

Waliceo, a subsidiary of Adrea Mutuelle, is deeply committed to supporting deaf and hard-of-hearing individuals. After experiencing several unsuccessful campaigns, the Communications Director noticed “La Grande Aventure” campaign led by Oxygen for Arterris and immediately reached out to us to design a campaign capable of strengthening the bond between Waliceo and the deaf and hard-of-hearing community.

Social media

A content strategy to build an emotional connection around the brand

Challenge

Objectives

Solutions

Walicéo, committed to supporting deaf and hard-of-hearing individuals, was struggling to build a strong connection with this community. Previous campaigns had failed to engage or mobilize this audience, making the brand less recognizable and weakening its impact among those concerned.

Walicéo’s ambition was to make a lasting impression, build an authentic relationship with the deaf and hard-of-hearing community, and establish itself as a key, recognized, and legitimate player with an audience too often overlooked or misunderstood.

Oxygen designed a creative digital campaign based on a powerful insight: 6 million deaf people in France, a language officially recognized only since 2005, and an invisible disability. The campaign combined a dedicated website, video content, influencers, and media outreach to shed light on this reality and unite the community around an ambassador.

Plan

Redefinition of the brand messaging

Oxygen organized a workshop to harness collective intelligence and bring out the essence of Walicéo, its positioning, and the key messages the brand wished to convey to the hard-of-hearing community.
Media relations

Our experts then implemented a targeted strategy to reach the sector-specific media relevant to Walicéo.
Production and promotion of a video

To raise awareness about the daily reality of hard-of-hearing individuals in France, we produced a video imagining a country with its own language, sign language, looking for its ambassador. A powerful way to shed light on deafness while creating a special bond with the hard-of-hearing community in France.