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PR

Creating the ManoMano Reflex : Establishing Its Uniqueness in an Ultra-Competitive Market

Challenge

Objectives

Solutions

In a competitive landscape where numerous e-commerce players vie for the DIY, gardening, and home improvement markets, ManoMano faces a strategic challenge: to stand out sustainably in a space dominated by established companies by asserting a clear, modern, and inspiring vision.

Supporting ManoMano in implementing a structured communication plan aimed at establishing the brand within mainstream and lifestyle media.

The objective : to create the ManoMano reflex among journalists covering decor, lifestyle, and home improvement.

To address this challenge, Oxygen deployed a tailored public relations strategy aimed at positioning ManoMano as a key player in home improvement and everyday living, by strengthening its presence in mainstream, decor, and lifestyle media.

Plan

  • Targeted Media Placement & Lifestyle Outreach

    Oxygen supported ManoMano in expanding its visibility within mainstream media specializing in lifestyle, decor, and home by highlighting the inspirational aspect of its offerings.

  • Deployment of a regular communication calendar

    A communication schedule was established to ensure a continuous and consistent media presence, fostering a true ManoMano reflex among lifestyle and decor journalists.

     

  • Showcasing the breadth of the offering

    The diversity and depth of ManoMano’s range were highlighted through tailored content to clearly differentiate the brand from its competitors and strengthen its industry credibility.

  • Creation of tailored content

    Editorial briefs and content proposals were designed to meet journalists’ specific needs: tailored angles aligned with their editorial lines, relevant formats, and respect for publication deadlines.

  • Fostering close relationships with key media outlets

    In-depth efforts were made to build a close and trusting relationship with journalists through regular exchanges, personalized introductions, and high-value content.

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