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Branding

Create a strong brand territory for Medic Global within a rapidly evolving healthcare landscape

Challenge

Objectives

Solutions

In a constantly evolving healthcare sector, characterized by legislative changes, high expectations from professionals, and increased demands from patients, Medic Global needed to succeed in standing out with a clear, credible, and distinctive image.

-Increase Medic Global’s brand awareness among its three key audiences: practitioners, institutions, and patients.

-Highlight the group’s expertise and its regional and national roots.

-Establish a consistent and cohesive presence across all communication channels.

-Strengthen Medic Global’s legitimacy as an innovative leader in the field of healthcare hubs.

Oxygen implemented a 360° communication strategy, providing comprehensive support from message structuring to media visibility, including social media activation.

Plan

  • Identity and message structuring

    Oxygen laid the foundation for coherent communication for Medic Global: creating a strong visual identity, defining key messages through a “message house,” and designing communication kits for teams and practitioners.

  • Press relations

    To establish Medic Global in healthcare media, an agile PR strategy was implemented: industry monitoring, editorial planning, targeted press releases (center openings), and organization of local press days.

  • Social media launch

    Oxygen orchestrated Medic Global’s digital presence: creating LinkedIn and Facebook pages, managing editorial content, training teams, and engaging local communities.

Our other achievements

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