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PR

A media influence strategy to spotlight an innovative retail promise

Challenge

Objectives

Solutions

In a context where technological innovations are multiplying but often struggle to convince end users, Storelift needed to establish its vision for the future of retail while setting itself apart from a mere “tech” promise.

The challenge : to be perceived as a useful, accessible retail brand that uses artificial intelligence as a means to an end, not as an end in itself.

-Rapidly build Storelift’s brand awareness among future customers in the areas where Boxy stores are opening

-Position the brand as an innovative retail player, credible in the eyes of investors and industry professionals

-Deliver a retail-first message focused on the user experience rather than solely on technological performance

A two-phase strategy driven by two key announcements for the brand :

-The €5 million fundraising in June 2020

-The opening of the first Boxy store in September 2020 in the Paris region

Plan

  • Strategic support to refine messaging and build a consistent narrative

    Oxygen supported Storelift in shaping a clear storytelling approach : a new model of fully autonomous local retail serving everyday life.

    This work included :

    • Editorial guidance on the most relevant angles for each target audience (general public, retail, tech, economy)
    • Careful selection of journalists aligned with each announcement
    • Controlled timing to create impactful media touchpoints

  • A network of partner journalists to build brand preference

    A core group of trusted journalists was identified and engaged ahead of the two key milestones :

    • Implementation of embargoes to allow for exclusive coverage
    • Personalized visits to Boxy stores, including demonstrations of the customer experience
    • Regular, educational exchanges to highlight the retail-focused approach

  • Extensive, multi-sector, and high-quality media coverage

    Each announcement was supported by :

    • A press release tailored to each audience (business, tech, retail, general public)
    • A follow-up campaign to arrange exclusive interviews with the founders
    • A live demonstration to experience Boxy firsthand

Key figures

Storelift gets people talking about Boxy (and the future of retail)

  • +50 dedicated articles
  • 20 interviews

Our other achievements

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