World Electronics Forum

How can a tech event become a driver of regional influence?

The city of Angers secured the hosting of the 22nd edition of the World Electronics Forum during CES in Las Vegas. To generate media coverage for this global-scale event and showcase the region in national media, the Angers City Council launched a call for tenders, which was won by Oxygen. The agency proposed a public relations strategy designed to position Angers as a key player in the electronics sector in France.

A national media strategy to showcase the World Electronics Forum (and the region)

Challenge

Objectives

Solutions

In a highly competitive media landscape, it can be challenging for a regional city to capture the attention of national media, especially when it comes to technology topics often dominated by major metropolitan areas.
The city of Angers aimed to make hosting the World Electronics Forum a powerful driver for enhancing its image.

Position Angers as a hub of technological innovation and secure national media coverage worthy of the event.

Oxygen leveraged its national network and local presence through its Angers office to build a two-phase strategy :

-Before the event : generating interest and preparing journalists

-During the event : maximizing media presence and speaking opportunities for the Mayor of Angers, Christophe Béchu

Plan

A comprehensive press kit to establish the event in the media landscape

The agency developed an informative and engaging press kit, positioning Angers as a global hub for electronics. It highlighted the Forum’s key objectives, speakers, main themes, and the region’s ambitions.
A Paris press tour to proactively engage with national newsrooms

Oxygen organized a Paris press tour, enabling Christophe Béchu to meet directly with key journalists from the tech sector and mainstream media. This proved to be a decisive lever in securing the event’s place on newsroom agendas.
A strong institutional communication to champion the region’s voice

Before and during the event, the agency orchestrated numerous speaking opportunities for the Mayor of Angers, ensuring his visibility in the media and strengthening the city’s credibility as a legitimate host of the Forum.

Key figures